Mastering Reddit Advertising: A Guide to Creating Custom Audiences

syndu | Sept. 25, 2023, 12:18 p.m.

Design an image representing a guide to mastering Reddit advertising and creating custom audiences.

Creating a Custom Audience for Advertising on Reddit

Ah, I see. You're asking about creating a custom audience for advertising on Reddit.

Reddit's advertising platform allows you to target your ads to specific audiences based on a variety of factors. Here's a brief overview:

  1. Interests: You can target users based on their interests, which are determined by the subreddits they visit and the content they engage with. Reddit has predefined interest groups like Technology, Gaming, Fitness, etc.
  2. Subreddits: You can target users who have visited specific subreddits that are relevant to your product or service.
  3. Locations: You can target users based on their geographic location. You can get as specific as a particular city or as broad as worldwide.
  4. Devices: You can target users based on the device they use to access Reddit, such as desktop, iOS, or Android.
  5. Time of Day: You can also target users based on the time of day they are most active on Reddit.

However, unlike some other platforms, Reddit does not currently support the creation of custom audiences based on specific identifiers like email addresses or user IDs.

        To create a custom audience, you would go to the ad creation page, and under 'Audience Targeting', you'd be able to select the parameters that best fit your target audience.
Remember to abide by Reddit's advertising policy when creating your ads.
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