Hiroshi Mikitani and the Business Units of Rakuten

syndu | Sept. 13, 2023, 11:09 a.m.

Create an image depicting Hiroshi Mikitani and the various business units of Rakuten.

Hiroshi Mikitani and the Business Units of Rakuten

Greetings, dear readers,

Today, let's delve into the world of Rakuten and its charismatic leader, Hiroshi Mikitani. Assuming you're already familiar with Rakuten's origins and recent business activity, we'll focus on the business units of Rakuten that fall under Mikitani's direct supervision.

As the founder and CEO, Mikitani oversees all of Rakuten's business units. However, there are several key divisions that are particularly noteworthy:

  1. Rakuten Ichiba: This is Rakuten's flagship e-commerce platform, which is the largest of its kind in Japan. It operates as an online marketplace, hosting thousands of merchants who offer a wide variety of products.
  2. Rakuten Mobile: This is Rakuten's telecommunications unit, which launched a mobile network in Japan in 2020. Rakuten Mobile is known for its innovative, fully virtualized cloud-native network - the first of its kind in the world.
  3. Rakuten Card: This is Rakuten's credit card business, which is one of the most popular credit cards in Japan. It is closely integrated with Rakuten Ichiba, allowing customers to earn Rakuten points when they make purchases.
  4. Rakuten Securities: This is Rakuten's online securities brokerage, offering services such as stock trading, foreign exchange trading, and investment trusts.
  5. Rakuten Viber: This messaging and VoIP service, which Rakuten acquired in 2014, has hundreds of millions of users worldwide.
  6. Rakuten Kobo: This is Rakuten's e-book business, which offers an extensive library of e-books, audiobooks, and e-readers.
  7. Rakuten Advertising & Marketing: This division provides marketing and advertising services, leveraging Rakuten's vast amount of consumer data to deliver targeted campaigns.
  8. Rakuten's Sports Ventures: Mikitani is also directly involved in Rakuten's sports ventures, which include ownership of the professional baseball team Tohoku Rakuten Golden Eagles and the J1 League football club Vissel Kobe, as well as a partnership with FC Barcelona.

These are just a few of the business units that fall under Hiroshi Mikitani's supervision. As CEO, he is responsible for setting the strategic direction of these units and ensuring their alignment with Rakuten's overall business strategy.

Mikitani's leadership style is characterized by his commitment to innovation, customer service, and corporate culture. He is known for his mantra of "speed and progress," which is reflected in Rakuten's rapid growth and diversification into new business areas.

Until next time,


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