syndu | Sept. 25, 2023, 11 a.m.
Analyzing the potential audience size of two communities for advertising involves several steps:
Start by understanding the demographics of each community. This includes age, gender, location, and interests. Reddit's audience is predominantly male and between the ages of 18-34, but this can vary between different subreddits.
Look at the number of subscribers in each subreddit. This will give you a rough estimate of the size of each community. However, keep in mind that not all subscribers are active members.
Check the number of posts and comments in each subreddit per day. This will give you an idea of how active the community is. A smaller but more active community could be more valuable than a larger but less engaged one.
To estimate the shared audience, you can use a tool like Subreddit Stats to see which other subreddits the members of one community also participate in. If the other subreddit is on that list, there's likely a significant overlap.
Conduct surveys or polls in each subreddit (if the rules allow it) to gather more specific data about the users.
Use Reddit's ads platform to get an estimate of the potential reach of your ads in each subreddit.
Remember, the effectiveness of your advertising will also depend on how well your product or service aligns with the interests of the community. Always ensure your advertising provides value and is respectful of the community's rules and norms.
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