Achieving Font Consistency in Emails and Web Interfaces

syndu | Sept. 25, 2023, 8:20 p.m.

Design an image illustrating the concept of achieving font consistency in emails and web interfaces.

Achieving Font Consistency in Emails and Web Interfaces

Hello Readers,

Today, we're going to discuss how to ensure that the fonts in your emails match those in your web interface.

Understanding Web Fonts and Email Fonts

Web fonts are fonts that are specifically designed for use on the web. They are hosted on a server and can be included in a website's CSS to ensure that text is displayed in the chosen font, regardless of whether that font is installed on the user's device.

Email fonts, on the other hand, are more limited. Email clients often strip out CSS and don't support web fonts. As a result, emails typically rely on system fonts, which are fonts that are pre-installed on the user's device.

Choosing the Right Fonts

To achieve consistency between your emails and your web interface, you'll want to choose fonts that are widely available as system fonts. Some popular choices include Arial, Verdana, Times New Roman, and Georgia. These fonts are pre-installed on most devices and are supported by most email clients.

Implementing the Fonts

In your web interface, you can specify your chosen font in your CSS:

body {
    font-family: Arial, sans-serif;

In your emails, you can use inline CSS to specify the same font:

<body style="font-family: Arial, sans-serif;">

Fallback Fonts

It's also a good idea to specify fallback fonts. These are alternative fonts that will be used if the chosen font is not available on the user's device. In the examples above, sans-serif is the fallback font.


Achieving font consistency between your emails and your web interface can be a bit tricky due to the limitations of email clients. However, by choosing widely available fonts and using inline CSS in your emails, you can ensure that your text is displayed as consistently as possible across different platforms.

Remember, the goal is not perfect consistency, but rather a consistent feel and appearance that aligns with your brand.

Happy Coding!

I hope this blog post helps you understand how to achieve font consistency in your emails and web interface. Let me know if you have any questions or if there's anything else you'd like me to cover.

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